Firefox ad block7/31/2023 Going forward, the goal for Adblock Browser is very straightforward: to let the user do everything they currently can with Adblock Plus on the desktop. He also hinted that the look and feel of the browser will change as development continues. Williams said Adblock Plus is aiming to release Adblock Browser out of beta in July or August, hopefully with tracking and malware protection features. Williams admitted, however, that Adblock Plus doesn’t yet have numbers to back up those statements, but as the beta progresses, the company plans to “come up with some tests” to see how much faster browsing can be, as well as much data and battery life can be saved. We were naturally intrigued, and prodded for some hard evidence. In fact, not only does Adblock Plus promise shorter load times and a reduced chance of dealing with malware, just like with its main tool, it also believes its Android browser can lead to data usage savings and better battery life. “Adblock Browser for Android puts the control back into users’ hands.” “As people have embraced the mobile web, advertisers have rushed in after them and destroyed the user experience with ads that are often thoughtlessly designed, as well as mobile ad networks that are riddled with security holes,” Adblock Plus cofounder Till Faida said in a statement. More people are using ad blockers, according to the company, and so moving to the mobile space automatic ad blocking at the browser level is a natural extension. Acceptable Ads, the company’s initiative to allow certain ads in the hopes of moving the Internet toward more digestible forms of online advertising, can be disabled.Īdblock Plus says its app is the first mobile browser to offer users ad blocking as an integrated, out-of-the-box feature. The browser ships with a basic filter list ( EasyList and Acceptable Ads), just like Adblock Plus on other platforms.ĮasyList can’t be customized in Adblock Browser right now, unlike in Adblock Plus. Williams thus believes Adblock Browser “should be fine” as it only blocks ads that are shown as you browse the Web.Īdblock Browser is based on Firefox 37 for Android, and Williams said the team plans to keep it updated as Mozilla releases new versions. The team used the open-source Firefox for Android browser as its base, included Adblock Plus, and disabled Sync while adding support for other add-ons.Īdblock Plus for Android got kicked out of Google Play along with other ad-blocking apps in March 2013 because Google’s developer distribution agreement states apps cannot interfere with the functionality of other apps. Adblock Browser wasn’t exactly written from the ground up.
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